An application of co-word analysis and bibliometric maps for detecting the most highlighting themes in the consumer behaviour research from a longitudinal perspective

نویسندگان

  • Francisco Muñoz-Leiva
  • María Isabel Viedma-del-Jesús
  • Juan Sánchez-Fernández
  • Antonio Gabriel López-Herrera
چکیده

This article presents an application of a bibliometric and visual study of the research carried out on a social science subfield, concretely the consumer behaviour research (CBR), from a longitudinal perspective (period 1966–2008). The study combines performance analysis and science mapping for detecting and visualizing conceptual subdomains. Quantitative and qualitativemeasures are used in order to identify themost prominent themes. Quantitative data are used to put together very related concepts (themes or clusters of topics), while qualitative indicators (as those based on citations) are used to measure the quality and/or impact of the detected themes. The study also uses bibliometric maps to show in a visual way the associations between the main concepts treated by the CBR community. The maps provide insight into the structure of the CBR, visualize the division of the field into several subfields, and indicate the relationships between these subfields. Co-word analysis is the bibliometric technique used to identify the main themes. All this allows us to quantify and visualize the thematic evolution of the CBR. It also helps to both experts and novices to understand the current state of the art of the CBR and to predict where future research could lead. F. Muñoz-Leiva (B) · M. I. Viedma-del-Jesús · J. Sánchez-Fernández Department of Marketing and Market Research, Facultad de Ciencias Económicas y Empresariales, University of Granada, Campus Universitario La Cartuja, 18071 Granada, Spain e-mail: [email protected] M. I. Viedma-del-Jesús e-mail: [email protected] J. Sánchez-Fernández e-mail: [email protected] A. G. López-Herrera Department of Computer Science and Artificial Intelligence, CITIC-UGR (Research Center on Information and Communications Technology), University of Granada, C./ Daniel Saucedo Aranda, s/n, 18071 Granada, Spain e-mail: [email protected]

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

ثبت نام

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

Visualization of the Koomesh journal between 2006 and 2017: A bibliometric study

Introduction: The present study was conducted with the aim of analyzing the bibliometrics of Koomesh, as one of the oldest and most reputable Iranian medical journals. Materials and Methods: This study was conducted using a bibliometric method on the articles published in Koomesh during the years 2006-2017. For this purpose, through advanced search in the Scopus database, 764 papers were extrac...

متن کامل

Radiology, nuclear medicine, and medical imaging: a bibliometric study in Iran

Introduction: Nowadays, science mapping is considered an excellent technique for decision-makers to find solutions for problems in research planning and development. In this work, we aimed to depict a science map of “radiology, nuclear medicine, and medical imaging” in Iran. Methods: All publications indexed in Thomson Reuters Web of Science database in the fields mentioned above with at least...

متن کامل

Intellectual Structure of Knowledge in Information Behavior: A Co-Word Analysis

Background and Aim: The intellectual structure of knowledge and its research front can be identified by co-word analysis. This research attempts to reveal the intellectual structure of knowledge in information behavior inquiries, via co-word, network analysis, and science visualization tools. Methods: Bibliometric methodology and social network analysis are used. Population comprises 2146 recor...

متن کامل

A Bibliometric Analysis of Open Strategy: A new Concept in Strategic Management

Strategy development has traditionally been an exclusive and secretive matter. However, some organizations have recently used IT to enable openness for making a strategy. The aim of this paper was to research the trends of open strategy by applying bibliometric mapping. The method involves identifying open strategy-related documents, including a sample of 1717 existing documents from 2000 to 20...

متن کامل

An analysis of the green response of consumers to the environmentally friendly behaviour of corporations

Nowadays, paying attention to the environmental needs and desires of consumersand trying to satisfy them by designing marketing activities in an environmentallyfriendly way, is the best way to increase their satisfaction and finally, gaincompetitive advantage. Prior research has paid much attention to the consumerbehavior and marketing activities of corporate organizations, but none has studied...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

عنوان ژورنال:

دوره   شماره 

صفحات  -

تاریخ انتشار 2011